Sunday, December 20, 2009
Online marketers having a hope of driving more traffic for their Website and they want more sale, for this they always devising a new internet marketing strategies and uses many marketing tools for business. For example Blogs. If you’re new to Internet marketing, then focusing on search engine optimization and web design as a starting point; for many sites, the most traffic still comes from search engines and directories. Its not about selling vitamins to your friends and neighbor. Internet marketing is very easy but it isn't an overnight proposition; One day could be weeks, months could be years of Internet marketing before your Web site becomes viable. Don’t stop reading yet. There would be little or no money investment in the early stages of internet marketing ans Micro business can earn 5+ figures annually online.
Internet marketing, also referred to as web marketing, i-marketing, online marketing, or e-Marketing, is the marketing of services or products over the Internet. There are many benefits of internet marketing; the main quality is interactive nature. Its very important for any type of marketing that how to interact with person. And another benefit is we can distribute the information at very low cost. Internet marketing not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems that why it is sometimes considered to have a broader scope .Internet marketing ties together creative and technical aspects of the Internet, development, including design, advertising, and sale. Internet marketing refers to the placement of media along different stages of customer engagement cycle through search engine optimization (SEO), search engine marketing (SEM), e-mail marketing, banner ads on specific websites, and Web 2.0 strategies.
Internet marketing is growing faster than other types of media as compare to 2007.Because as compare to traditional off-line media its very easy to track exposure, response, and overall efficiency of Internet media through the use of web analytics for instance Internet marketing can offer a greater sense of accountability for advertisers. Marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing (i.e., how the Internet affects in-store sales) rather than soloing each advertising medium. It is very difficult to determine the effects of multi channel marketing, but it’s an important part of ascertaining the value of media campaigns.
For a successful online marketing campaign, you must target the right keywords. The keywords you use should be relevant for your website and web surfers should be searching for your keywords
If you target the wrong keywords, your website promotion efforts will be in vain and you will waste a lot of time and money.There are three different keyword types: keywords for browsing, keywords for comparing and keywords for buying.
Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy. To get best results with your search engine optimization efforts, you should concentrate on that keyword type.
Most people use a two to four word phrase in a search, so phrases are very effective.
Single words cannot be promoted effectivelybecause they are not very targeted. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).
If you target the wrong keywords, you will lose time and money.
You will invest a lot of time in optimizing your web pages for keywords for which your website cannot get high rankings at the moment. Or you will invest a lot of time in optimizing your web pages for keywords that don't convert to sales.
Things you should have done:
Have you focused on keywords that consist of two to four words? Yes / No
Have you focused on keywords that will bring you targeted visitors instead of keywords with a high search volume?Yes / No
Have you avoided keywords that consist of only one word? Yes / No
Are your keywords so targeted that it is very likely that they'll attract visitors that are interested in your products? I know
Do you know which keywords potential customers use to find websites that are similar to yours? I know
Do you know the three different keyword types? Yes I know
You know that ?
One word keywords are not very effective because they are not very targeted. In addition, the competition for these keywords is very high and it is very difficult to get good rankings for them. Yes I know that
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In today era everyone is having a site, but the point is, it’s not only all about that you have a site to represent to your client but web design should be attractive, simple and professional and very easy to use…
Web design, it’s an art to give your client a very attractive creative site according to their requirements, and we should always follow up that our site should be very easy to navigate, and it should be open as quickly as possible.
Site should have proper images according the site theme, and while we go for a web design we should strictly follow that color combination should be according to theme of business, its not like this that we are making a IT company site and we are going to choose a pink and white color, so we should take care of all small thing cause these things make a big difference.
And if our site will be very attractive, professional & easy to navigate then definitely it will increase your website traffic. So whenever you are going to start working on web design or web development please make sure about these small-small things cause if we will take care of all these things before start a website design, then it will save our time also cause sometimes people notice these things but after completion of the website development.
So here I am just trying to give some useful tips from my experience which can save your time and you can have a great website.Please give me your comments also, cause I would also like to know about your thoughts… Have a good time with creative and professional website :)
This is where creativity joins hands with research. Below I have listed 2 domain name suggestions tools which will not only help you select the best domain name for your but will also let you know if it is available or not.
1- web Designing Pakistan
2- web Hosting Pakistan
Content Management System (CMS)?
A content management system is a piece of software that keeps track of every piece of content on your Web site, much like your local public library keeps track of books and stores them. Content can be simple text, photos, music, video, documents, or just about anything you can think of. A major advantage of using a CMS is that it requires almost no technical skill or knowledge to manage. Since the CMS manages all your content, you don't have to.
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